Klout, The Social Influence Platform Is Dead

Klout, the social influence platform was founded by Joe Fernandez way back in 2008. In 2014, he sold Klout to a company called Lithium Technologies for $200 million.

According to a statement issued by Pete Hess, CEO of Lithium, they have made their decision to sunset the Klout service on May 25.

klout shut down official announcement tweet

I have never been a huge fan of Klout, and I have to admit, I had forgotten that it existed, but I loved their idea very much. I enjoyed my Klout score in the early days.

Why I put everything behind and decide to write about Klout at its dying second?

Because, at the time they have started this amazing platform and invented the social media influence quantification method in 2008, everybody wrote about it such as how stupid this score is, how it quantify human interactions and some privacy protection issues of the platform. This storm was hitting harder on them at that time.

So, why not now when it is dying?

They have started with a few social media platforms but, then improved the scoring system and even integrated with “Bing“ search results.

Once you’ve linked your social media accounts, it analyzes your internet presence using posts you share, videos you create, articles you write, friends you’ve connected and many other parameters and gives you a score.

My score is 62 out of 100.

klout profile score nirodha abayalath daglega

Klout Was Really Big

In many people’s eyes, that platform did not provide an accurate mechanism to calculate the influential score. It did not analyze your internet presence accurately. It couldn’t measure every type of influence. Its scores didn’t reflect the true expertise of people. 

Yes, of course, all these are sensible arguments.

But, critics didn’t see that they have started something big. They are the first members of the evolution of the “influencer marketing.” They are the pioneers of measuring social media interaction and upgraded it to influencer marketing.

Even if you and I didn’t care about the score, some big brands such as Coca-Cola, Audi took advantage of the Klout algorithm.

I’ve received a few job applications with the Klout scores for my Upwork job posts. They have used it as a measurement of their online presence and influence.

It was an important score for them as freelancers work on social media. So, now they’ll have to find another method, and I hope many alternatives will emerge soon with the death of Klout.

klout profile score rebekah radice daglega

It seems like the European Union’s General Data Protection Regulation (GDPR) which effective May 25, 2018, partially responsible for the Klout’s sunsetting.

TechCrunch reports, a Lithium spokesman said: “The upcoming deadline for GDPR implementation simply expedited our plans to sunset Klout.”

According to Pete Hess, though Klout is shut down, they are going to use its valuable artificial intelligence (AI) and machine-learning capabilities on Lithium services.

And furthermore, he says, “we are also planning the launch of a new social impact scoring methodology based on Twitter.”

We’ll see what happen next.

RIP!

Photo by R. Mac Wheeler on Unsplash

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2018-08-10T17:01:35+00:00

About the Author:

I’m fascinated by Social Media Marketing, Freelancing, and Latest Tech. I have worked with global brands and leaders as a Social Media Strategist. In my writing, I want to share my professional experiences.

9 Comments

  1. kankana saha 20/05/2018 at 12:09 PM - Reply

    nice notification.. thanks nirodha …keep it up

    • Nirodha Abayalath 20/05/2018 at 3:22 PM

      You are welcome and thank you very much for stopping by.

  2. John 26/05/2018 at 6:36 PM - Reply

    I really love your post. thanks for sharing this and looking forward to seeing more from you.

    • Nirodha Abayalath 21/06/2018 at 4:06 PM

      Thank you very much John. Hope to see your valuable comments here more frequently.

  3. Hassaan Khan 26/06/2018 at 9:16 PM - Reply

    Hi Nirodha,

    I never paid much attention to Klout, to be honest.

    But after reading your blog post, I’m looking forward to seeing what they come up with next.

    Influencer marketing is changing the social media marketing — in fact, it’s changing the online business norms.

    I’ll keep an eye on their upcoming venture; make sure you let me know if something comes up and I don’t notice it.

    Thank you!

    P. S. Great blog post.

    • Nirodha Abayalath 27/06/2018 at 9:43 PM

      Hey Hassaan,

      Thank you very much for stopping by and I’m glad you liked it. Don’t worry, I’ll definitely let you know about their next move.

  4. Akash Yadav 10/07/2018 at 3:58 PM - Reply

    Hy Nirodha,
    Excellent article as always. You have given very good in-depth information which I am sure will be very helpful.
    I want to say that your writing skills are amazing, Keep up the good work.
    Thanks for sharing this helpful article with us.
    Cheers!
    Best Regards

    • Nirodha Abayalath 19/07/2018 at 12:07 PM

      Hey Akash,

      Thank you very much for the comment. This is all I want. However, my writing skills are not that good but, I wanna improve and share my experience with you guys.

      Stay with me.
      Thanks again.

  5. Saad 04/09/2018 at 12:17 PM - Reply

    Thank For Sharing.

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