Social media was intended as a means to connect and communicate with your friends and family. It barely is that now. If you know the online marketing world, you know that social media is another space you can invest money and time in and expect many returns.
As a freelancer, however, it does not seem too much of a bother to you. After all, what would social media bring to your business interest?
A LOT! That’s the answer.
You may be a freelancer, but if you haven’t yet used social media to your benefit, you are passing on an excellent opportunity to grow your business.
In other words, you are leaving money on a table that you already eat at.
Yes, you already know how to use social media to make some money, you just never thought of doing so.
In this article, I will outline how to use social media to make money. You will learn what possibilities there are to make money both directly and indirectly through social media.
I will not go through every social media platform. Still, the techniques can be adjusted to LinkedIn, Instagram, Pinterest and any other platform you like to use.
Adaptability is key, especially in the online marketing world.
So, let us begin.
Choose One or Two Platforms You Will Be Most Active On
You can be active on every platform out there, but it does not mean you should do it. It will suck the time out of your life, and you probably won’t have as much to show for it.
You should rather figure out which platform you like using the most, understand its features, and it must have the potential to find your prospective clients and make money.
If you are targeting companies and big brands, Twitter and LinkedIn are where you would find the most active.
LinkedIn is for the almost-strictly professional. CEOs, managers, and top-level personnel use LinkedIn as a way to connect and network with one another.
If your clientele includes small business owners and young entrepreneurs, they are likely to use Twitter and Facebook. They like to more social than big brands.
Depending on your niche and your clientele, the platform you should use the most differs.
Optimize Your Profile and Feed
Once you have decided on which platform you will be using, you should make sure all your contact information is accurate. Edit your profile to include as much information as possible about what you can offer.
There is a strong chance a potential client will check your profile out, at least to find your contact info. While they are there, they may want to see what you spend your time doing on social media.
If you are using a platform for business strictly, you should keep it like that.
Be active with members of the community, share relevant articles, and follow influencers. Be a normal person using the platform while keeping every action relevant both to you and your potential client.
5 Easy Ways to Use Social Media to Make Money
Now that you have your accounts set up, you can start working your way to earning more money.
Most of what you have to do concerns about personal branding and effective outreach strategies.
These are the five best and easy ways to use social media for your benefit.
1. Sharing More Relevant Content
As mentioned above, you need to keep the content you share more relevant to your business and your clients’.
If you know who your clients are, then you know what content they like to read and what content they would benefit more from.
It could be content published on your blog (although it shouldn’t be exclusively yours), or content you consider worth sharing.
Your potential client is likely to judge you based on what you read and what you promote. If you write and share content that is helpful, productive, then you have more chances of attracting new leads.
If you share everything that you come across, regardless of the accuracy and/or quality of the content, you will push away your clients.
You can use post-schedulers to keep your profile active while you get your work done. You don’t have to be active all the time, but you should make it so that your account is.
Schedule about five posts per day for each platform that you use. Sooner or later, that would bring in more visitors. More visitors mean more money.
2. Engage with the Community
Whichever platform you use, you should communicate with the community. If not, don’t even think about making money through those platforms. In Twitter, you can use #TwitterChats around your niche. Most of the time, you will find like-minded people answering industry questions.
Prospective clients may be reading or answering questions as well. You can even hijack a chat and present yourself as an expert in the area you are in.
On Facebook, many groups have thousands of members asking questions every day and waiting for someone to give them legitimate answers. If you can engage with a few of them on a daily basis, you will grow your network of influence. You may unintentionally convince someone to hire you if it means you can do the job better than they can.
Or you can use Quora to answer questions directly. I love using that platform as the algorithm promotes your answers to potential customers. You just need to answer the most relevant questions with as much detail as you can.
3. Conduct Interviews
One way that many successful people use to gain more popularity is through interviews. Thanks to the “Live” feature on almost all platforms today, many freelancers can attract new clients. You can invite people of interest to your “show” and have a live discussion with them about a particular topic.
But that’s not all.
You do not have to be the interviewer all the time. You can also be the interviewee. You should try to be the guest on other people’s shows as well.
Presenting yourself as the expert or the specialist is always better. It’ll definitely increase your potential to make more money as a freelancer.
Pro tip: Interviews don’t always have to be live. If you are not comfortable putting yourself out there, you can conduct written interviews. Many bloggers already do it.
4. Be Personal, Authentic, and Consistent
As a freelancer, you are always selling yourself. That’s the primary product you have to sell, and everything else is incidental. So, if you want to make more money as a freelancer, you need to show personality throughout your posts.
There are many articles on how personalization of your pieces and outreach emails can help increase your chances of securing leads. There are not as many recommending you to do the same in your social media.
Many fall into the category of those sharing content impersonally. They just hit share and leave it as it is. While that is time-saving, it is not showing your personality at all. Your social media posts should have a part of you that stands out.
Authenticity means creating something out of nothing. It is practically impossible to achieve that. But it simply means to write your posts in your own voice.
Not only so, but you should keep a consistent personality throughout the platforms that you use. It would seem incredibly dishonest (and spammy) if a prospective client finds that you speak in two different voices depending on the platform.
5. Contact Your Clients
You may be wondering how is this not the first tip in this list? Well, it is because unless you have made sure that your personal brand on social media is well-presented, you should not reach out to your clients.
But since I can assume you’ve got that handled by this point, it is time for you to reach out to your clients directly.
Emails are fine, but not everyone responds. But if you can comment on someone’s post, retweet them, or talk to them directly, you already are a step toward your end.
Contacting someone for business reasons is intrusive. Doing it improperly would result in giving them a wrong impression on how you conduct business.
Whether you have talked before, or you are about to speak to them for the first time, always ask permission to discuss a business opportunity. Allow them the chance to decline or to schedule a call at a later time that is more convenient for them.
If you have your personal brand all set up, they will surely click to check your profile. If they like what they see, you will be granted a chance for sure.
Social media is for connecting with others, but that does not exclude conducting and growing your freelance business. In fact, social media could possibly be your best option for finding more clients (high-paying clients even) since you already stand out from the crowd.
You should be careful, though.
Giving the wrong impression will result in losing not only the client but anyone who may be connected to them.
Let me know in the comments down below how do you make money from social media.
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